Since childhood I've been fascinated by folklore and stories — photographing, filming, and building new worlds out of LEGO. My imagination has always been restless, always inventing something new. Making that the work of my life, felt like the only logical thing to do.

I've worked across in-house creative teams, creative productions, CG studios, and advertising agencies. My expertise spans creative strategy, concepting, art direction, key visual development, TVC & OLV, character design, treatment writing, and campaign ideation across 360 touchpoints.