The Meeting Point
BRIEF
Kinopoisk — Russia and Kazakhstan's leading streaming platform — needed to establish itself as the home of sports content. The task was to unite a fragmented audience of fans across different sports, clubs, and viewing habits, and drive awareness of live sports streaming on the platform.
OUTCOME
Built around the idea of "common ground", the campaign united rival fans under one platform. A signature visual device — a spotlight with the Kinopoisk logo at its center — replaced the conventional VS, simultaneously dividing and connecting the two sides.
Year
2026
Client
Kinopoisk
Services
CGI / TVC, OLV, DOOH
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