Witcher's Path
BRIEF
Create an out-of-home campaign for the launch of the book The Witcher: Path of the Crow capturing the world of the franchise and driving awareness across key outdoor locations.
RESULT
Developed a full creative roadmap for the campaign: the character of Geralt was designed from scratch, tailored to the campaign's visual language. Key locations were conceived as part of his journey narrative, and a complete set of key visuals was produced for OOH placements with naked-eye 3D video as the centerpiece format of the campaign.
What I did
Art Direction
Client
Yandex Books
Deliverables
DOOH, Naked Eye
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