Restore the balance
BRIEF
We collaborated with Fabric to create a complete brand transformation including logo design, visual identity development, and a custom-built website that reflects their unique market position. The project focused on establishing credible brand presence through strategic design choices and intuitive user experience while ensuring optimal performance across all digital platforms.
OUTCOME
"Every family is unique. Your dinner should be too." The campaign celebrated the quirks and rituals of different households, showing how HelloFresh adapts to each one. HelloFresh was positioned as the brand that makes dinner as unique as the people around the table.
Year
2025
Client
HelloFresh
Services
360 campaign / Concepting
More works
